Paid Search Manager – B2B
Job Description:
- Directly manage search engine marketing campaigns across Google Ads and Microsoft Ads, making daily optimizations and updates
- Oversee all account activity for a complex and diverse portfolio of clients
- Develop campaign strategies for assigned clients
- Serve as a strategic partner to enterprise B2B clients by leading paid search strategy, performance optimization, and business planning
- Develop campaign architecture, optimization plans, testing roadmaps, and operational improvements
- Manage paid search account structures across Google Ads, Microsoft Ads, SA360, and other relevant platforms
- Drive strategic planning, forecasting, budget management, testing initiatives, and performance optimization
- Translate campaign performance and business insights into actionable recommendations for client stakeholders
- Partner with Client Strategy, Analytics, Creative, SEO, and other channel teams on integrated marketing strategies
- Identify opportunities for automation, operational efficiencies, audience expansion, and performance innovation
- Maintain campaign health through proactive monitoring, QA processes, and optimization best practices
- Participate in client meetings, performance reviews, and presentations while building client relationships
- Stay current on search platform updates, AI-driven search innovations, automation capabilities, and industry best practices
Requirements:
- 1.5–3 years of experience managing paid search campaigns within an agency environment
- Experience supporting B2B paid search programs across enterprise or mid-market clients preferred
- Experience managing campaigns across Google Ads and Microsoft Ads; familiarity with SA360 is a plus
- Working knowledge of campaign structure, audience targeting, bidding strategies, automation, and conversion optimization
- Strong analytical skills with experience using GA4 and reporting platforms
- Experience interpreting campaign data and communicating recommendations to internal stakeholders and clients
- Strong verbal and written communication skills with client-facing experience
- Excellent organizational skills and ability to manage multiple priorities across several client accounts
- Ability to collaborate effectively within cross-functional teams in a fast-paced agency environment
- Working knowledge of Google Workspace and Microsoft Excel, including pivot tables and XLOOKUP/VLOOKUP
- Experience with Salesforce, HubSpot, or other CRM integrations for lead generation measurement preferred
- Experience managing offline conversion tracking and lead quality optimization
- Familiarity with first-party audience strategies, CRM integrations, and advanced attribution methodologies
- Experience leveraging AI-powered tools and automation to improve campaign efficiency and performance
Benefits:
- Remote-first culture
- Unlimited PTO
- Extended Holiday break (Winter)
- Flexible schedules
- Work from anywhere options
- 100% paid parental leave
- 401(k) matching
- Medical, Dental, Vision, Life, Pet Insurance
- Sponsored life insurance
- Short Term Disability insurance and additional voluntary insurance
- Annual Class Pass credits and more!