Job Description for Growth Marketing Specialist (100% Remote – Chicago Area Preferred):

We’re hiring a Growth Marketing Specialist to build and optimize campaigns that drive our growth. In this role, you’ll design high-performing email campaigns, landing pages, and digital content to help attract new franchisees and clients. This is a role for someone who thrives on execution, creativity, and measurable results.

You’ll join a full-stack marketing team with specialists in SEO, paid media, design, and analytics. That setup means you’ll be able to move quickly, test ideas, and experiment with new approaches — while also learning from and contributing to an experienced team.

What You’ll Do

• Design, build, and optimize email marketing campaigns that engage and convert.
• Develop landing pages and web content that resonate with prospects and drive leads.
• Continuously refine campaigns through A/B testing, analytics, and conversion tracking.
• Partner with internal specialists in SEO, paid media, and design to create integrated campaigns that perform.
• Apply best practices in copywriting, digital engagement, and conversion optimization to maximize results.
• Stay on top of digital marketing trends and competitor strategies, bringing new ideas forward.
• Report on campaign performance with clear recommendations for improvement.

What We’re Looking For

• 3–6 years of hands-on experience in digital marketing, with a focus on email campaigns, landing pages, and conversion-driven content.
• Demonstrated ability to own projects from start to finish - strategy, execution, testing, optimization.
• Strong skills in marketing automation tools (HubSpot, Mailchimp, or similar).
• Experience with website CMS tools (WordPress, Webflow, or similar).
• Familiarity with analytics and reporting tools (Google Analytics, HubSpot, etc.).
• Exceptional writing and editing skills — persuasive, clear, and engaging.
• Competitive, proactive, and wired to show measurable results.
• Bonus: experience marketing in a franchise or B2B services environment.

• Work within a collaborative full-stack marketing team where SEO, paid ads, design, and analytics expertise are all in-house.
• Ability to pivot quickly, test new ideas faster, and accelerate learning.
• Be part of a growing, entrepreneurial company where marketing is central to growth.
• 100% remote (Chicago preferred).

Benefits include: competitive pay, health/dental/vision insurance, 401(k) with match, generous PTO and holidays, paid parental leave, ongoing professional development.

Skills:
A/B Testing, Best Practices, Business-to-Business (B2B), Campaigns, Content Management Systems (CMS), Copy Writing, Editing, Email Campaign, Email Marketing, Entrepreneurship, Google Analytics, Marketing, Marketing Automation Software, Marketing Campaign, Online Marketing, Performance Analysis, Persuasion Skills, Search Engine Optimization (SEO), Team Player, Website Conversion, Wordpress

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