A career at Loftware is more than just a job – it’s an opportunity to help shape the supply chain of the future.

About Company:

Did you ever wonder how products arrived at your doorstep or at your local grocer or store? When manufacturers, consumer product and life science companies have to get their products from point A to point B, they rely on Loftware to ensure deliveries get to their destinations. With our wide array of labelling solutions our customers are able to stay in compliance, adhere to regulatory needs, drive efficiency through the supply chain. It’s frankly rare to find a company like Loftware where our customers rely so heavily on us, commerce would cease if we didn’t exist.

Loftware enables our customers to provide authentic, compliant, and traceable products through a connected supply chain. With a focus on addressing complex challenges across industries such as manufacturing, pharmaceuticals, and consumer goods, Loftware empowers organizations to create, manage, and optimize the identification and packaging of products in a streamlined and compliant manner.  Through its innovative mission-critical software platform, Loftware enables businesses to enhance supply chain efficiency, ensure regulatory compliance, and deliver consistent and accurate identification that supports brand integrity and customer satisfaction.  We make the supply chain work.

Role Description:

The Marketing Operations Director plays a critical role in supporting and optimizing all aspects of the marketing function. This role is responsible for developing and executing efficient marketing processes, implementing and managing marketing technology, and analyzing marketing performance to drive measurable results and being an individual contributor by owning Marketo and 6Sense day to day.

Key Responsibilities:

Marketing Technology Stack

• Manage and optimize marketing automation platform (Marketo) including data segmentation, campaign execution, lead scoring, and reporting.
• Integrate marketing automation platforms with other key marketing and sales tools (e.g., SFDC, 6Sense, Ringlead, ZoomInfo, Zoom Webinars, BrightTalk, Leandata).
• Evaluate and recommend new marketing technologies to improve efficiency and effectiveness.

Marketing Operations & Processes:

• Develop and document marketing processes and best practices to ensure consistency and efficiency across all marketing channels.
• Lead marketing data analysis and reporting, providing insights into campaign performance, lead quality, and ROI.
• Develop and maintain marketing dashboards to track key performance indicators (KPIs).
• Manage lead scoring models and nurture programs to qualify leads and improve conversion rates.
• Support the execution of marketing campaigns across all channels (e.g., email, social media, paid advertising, and content marketing).

Data Management & Analysis:

• Ensure data quality and accuracy across all marketing systems.
• Conduct regular data audits and implement data cleansing procedures.
• Analyze marketing data to identify trends, identify areas for improvement, and inform future marketing strategies.

Project Management:

• Manage and execute marketing projects on time and within budget.

Team Leadership and Development:

• Lead and mentor a team of marketing operations specialists, fostering a culture of collaboration, innovation, and continuous improvement.
• Provide guidance and training to ensure team members are up-to-date on best practices and emerging trends in marketing operations.

Qualifications:

Education and Experience:

• Bachelor’s degree in Marketing, Business, or a related field (Master’s degree preferred).
• 8+ years of experience in marketing operations or a related role, with at least 3 years in a leadership position.
• Experience in SaaS, B2B, or technology industries is highly desirable.

Technical Expertise:

• Strong knowledge of marketing automation platforms (e.g., Marketo, HubSpot, 6Sence) and CRM systems (e.g., Salesforce).
• Expertise in analytics and reporting tools, such as Google Analytics, Tableau, Power BI, or similar platforms.
• Familiarity with data management practices, including data hygiene, segmentation, and compliance (e.g., GDPR, CCPA).

Key Skills:

• Strategic thinker with the ability to balance long-term vision with day-to-day execution.
• Strong analytical skills, with the ability to interpret data, identify trends, and make data-driven decisions.
• Excellent project management and organizational skills, with the ability to manage multiple priorities simultaneously.
• Exceptional communication and interpersonal skills, with the ability to collaborate across departments and influence stakeholders.
• Demonstrated ability to lead and develop high-performing teams.

If you possess a deep understanding of marketing technologies and data-driven decision-making, and a passion for leading marketing operations within a dynamic, fast-growing organization, we invite you to apply for the Director, Marketing Operations role at Loftware. Join us in shaping the future of our organization and to make your mark within the global supply chain landscape.

Why join us?

Working for the undisputed global leader in a business-critical industry offers unparalleled possibilities.

• Our team is made up of the most talented, curious, and inspiring people in their fields, each bringing something unique to the table.
• We use the power of the global team.
• We set you up for success. We offer comprehensive training to all employees and place an emphasis on employee development.

We win with inclusion  

At Loftware, inclusion, diversity, and belonging are paramount to our success and our culture. We are an equal opportunities employer. This means we are committed to recruiting qualified applicants regardless of race, color, religion, age, sex, gender, national origin, disability, or protected veteran status. We believe we are made stronger by the unique capabilities and qualities that each person brings to our company, and we invest in our employees to inspire confidence and help everyone realize their full potential. 

Skills:
Advertising, Analysis Skills, Auditing, Best Practices, Biology, Budget Management, Business-to-Business (B2B), Campaigns, Channel Marketing, Consumer Branding, Continuous Improvement, Custom Media, Customer Relationship Management (CRM) Systems, Customer Satisfaction, Data Analysis, Data Management, Data Quality, Drug Manufacturing, Google Analytics, Grocery Stores, Interpersonal Skills, Leadership, Maintain Compliance, Marketing, Marketing Automation Software, Marketing Campaign, Marketing Strategy, Mentoring, Multitasking, Operations Processes, Organizational Skills, People Management, Performance Analysis, Performance Metrics, Power BI, Procedure Implementation, Project/Program Management, Regulations, Reporting Dashboards, Return on Investment (ROI), Sales Qualification, Sales Tools, Salesforce.com, Social Media, Software as a Service (SaaS), Supply Chain, Tableau, Team Lead/Manager, Team Player, Technical Leadership, Time Management, Training/Teaching, Trend Analysis, Webinar, Website Conversion

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Loftware