Product Marketing Manager, Enterprise Marketing
Job Description:
- Own pod-level GTM strategy and execution for new features and enhancements.
- Define and evolve positioning and messaging for our admin financial workflows.
- Maintain a live view of competitive intelligence & differentiation.
- Support product-led growth initiatives in partnership with Product and Lifecycle Marketing.
- Partner with Product and Design to influence roadmap priorities.
- Enable customer-facing teams with playbooks and training.
- Measure and report impact of campaigns and PLG initiatives.
- Act as the voice of the customer: analyze insights to represent enterprise needs back to stakeholders.
Requirements:
- 5+ years of B2B product marketing experience, including building and scaling repeatable GTM processes for complex product/feature releases.
- Proven track record developing positioning and go-to-market strategies for corporate / enterprise audiences.
- Experience turning Admin / workflow capabilities into sales-ready solutions.
- Demonstrated experience owning GTM for a product, from positioning through adoption and ongoing optimization.
- Hands-on experience building sales enablement materials.
- Experience working on product-led growth motions alongside traditional sales-led motions.
- Strong ability to partner cross-functionally with Marketing, Sales, CS, Demand Gen, and Product.
- Equal parts creative storyteller and analytical thinker, with a figure it out mindset.
Benefits:
- Market competitive salary
- Stock options that you’ll help make worth a lot
- 12 paid holidays
- Flexible PTO
- 401K with ezCater match
- Health/dental/FSA
- Long-term disability insurance
- Mental health and family planning resources
- Remote-hybrid work from our awesome Boston office OR your home OR a mixture of both home and office
- Employee meal program (and many more goodies) when you’re in our office
