About the position

This role is focused on owning and executing the B2B webinar program end-to-end across two audience-specific streams: enterprise-focused thought-leadership webinars (tied to Canva's research reports) and a combined B2B/Ecosystem partner webinar series. The position involves managing the B2B webinar production pipeline, including strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline. It also includes managing the partner webinar pipeline in partnership with the Ecosystem team, securing partners and internal product/PMM participation. The role involves managing relationships with third-party publishers/agencies for sponsored and co-produced thought-leadership content, evaluating and managing the syndication/sponsorship model for third-party webinar content, and running the \"What's New\" product webinar series. Additionally, the role includes launching and managing LinkedIn Live as a companion channel for webinars, managing distribution and repurposing across channels, and partnering with growth marketing on commercial accountability for the program, including pipeline/MQL attribution, UTM tracking, registration models, and budget management. The lead will also be responsible for briefing and directing any contingent workers or contractors supporting webinar production.

Responsibilities

• Owning and executing the B2B webinar program end-to-end across two audience-specific streams: enterprise-focused thought-leadership webinars (tied to Canva's research reports) and a combined B2B/Ecosystem partner webinar series
• Running the B2B webinar production pipeline end-to-end: strategy, calendar, scripting/briefs, guest and partner sourcing, and multi-channel promotion to drive product activation and pipeline
• Managing the partner webinar pipeline in partnership with the Ecosystem team, securing partners (e.g. LinkedIn, HubSpot, Anthropic, Google, Meta) and the internal product/PMM participation each webinar needs
• Managing relationships with third-party publishers/agencies (e.g. Reuters) on sponsored and co-produced thought-leadership content, including briefing, script oversight and format development
• Evaluating and managing the syndication/sponsorship model for third-party webinar content to maximise lead quality and cost efficiency
• Running the \"What's New\" product webinar series tied to major Canva launch moments, coordinating PMM and product stakeholders
• Launching and managing LinkedIn Live as a companion channel for webinars, including event pages, gated registration and promotion
• Managing distribution and repurposing across channels - YouTube and LinkedIn Live - and owning gated-content CTAs and lead-capture mechanics with a focus on AI discoverability
• Partnering with growth marketing on commercial accountability for the program, including pipeline/MQL attribution, UTM tracking, registration models and budget management
• Briefing and directing any contingent workers or contractors supporting webinar production

Requirements

• Experienced producing webinars or a similar live/branded content series, ideally in a B2B or enterprise marketing context.
• Experience managing partnership or co-marketing relationships (e.g. with an Ecosystem/partnerships team) to secure and coordinate partner-led content.
• Comfortable managing third-party publishers or agencies (e.g. sponsored or syndicated content deals) - briefing, negotiating scope, and holding them accountable for quality.
• Strong guest/partner sourcing and relationship management skills - comfortable pitching, briefing and managing talent (internal and external).
• Comfortable owning production logistics and coordinating with video/creative teams.
• Possess working knowledge of webinar platforms (e.g. Goldcast, YouTube, LinkedIn Live) and campaign tracking (UTMs, registration/MQL reporting).
• Calm under pressure, with the ability to manage multiple concurrent productions and shifting stakeholder schedules.

Nice-to-haves

• Experience managing or directing contingent workers/contractors is a plus.